100% Sport – a new global push to inspire sports fans to switch to renewable energy
100% Sport aims to create awareness about tangible action to tackle climate change. It brings the same passion sport fans feel for their favourite teams to climate action. Everyone is invited to participate with a simple action of switching to renewables.
“This campaign is about how sports fans can change the world”
Sir Ben Ainslie commented: “As a sailor I’m constantly aware of my surroundings. Sailing at venues around the world you get to see first-hand and up-close water pollution. It’s not just something I’ve read about, it’s something I’ve seen and experienced. I’ve also experienced the real power of fans –cheering you on to the finish line, and seeing how they have got behind our race to become a truly sustainable sports team."
“I believe sport can extend far beyond the race course, the pitch or the court. We have a unique opportunity to harness the power of fans around the world. Because when we come together, we can have a huge impact.”
Join the conversation and pledge to switch to renewable energy: #go100percent