Bermuda Sustainability Report

DOWNLOAD: The Land Rover BAR Bermuda Sustainability Report 

WATCH: Hear from the team, including the Team Principal and Skipper, Ben Ainslie

The 35th America's Cup. Louis Vuitton Americas Cup Qualifiers. The Great Sound. Bermuda. Pictures of Land Rover BAR skippered by Ben Ainslie &# Lloyd images. Free for editorial use - Hamilton - Bermuda
© © Mark Lloyd / Lloyd images
Lloyd images

9,708 visitors to the team’s 11th Hour Racing Exploration Zone, Bermuda during its life cycle

1,800 Bermudian students took part in lessons on ocean plastics, renewable energy and invasive species

10,770 of team’s partner and supplier employees reached through global ‘Power of Partnerships’ campaign

194 solar panels installed on the National Museum of Bermuda, generating 93,600kWh per year, compensating for the team’s energy footprint within two years

Six months after returning to the UK from Bermuda – where the team were based for the 35th America’s Cup – Land Rover BAR are now sharing their learnings and achievements in the Bermuda Sustainability Report; namely that large sporting events present a unique opportunity to leave a lasting legacy and a positive impact in the communities where they are hosted.

The report covers the activities undertaken in preparation for and during the team’s relocation to the island at the end of 2016, through to their return home to Portsmouth in July 2017, and has been created in collaboration with the team’s Exclusive Sustainability Partner, 11th Hour Racing.

Land Rover BAR was publicly launched in June 2014, with the goal to win the America’s Cup, alongside becoming one of the most sustainable sports teams in the world. In these three years the team have scored many firsts, one of which was to become the first professional sports team in the UK to construct and operate from a BREEAM excellent standard building.

The team was determined to have as minimal an operational impact on Bermuda as possible, through extensive resource planning of the team base and featuring modular design for easy and low waste construction and deconstruction; to create a space that would need to function as a VIP hospitality lounge, a specialist manufacturing facility, a training set-up for the sailing team, a design office and a public interactive exploration zone. The team’s Sustainability Manager, Amy Munro, was particularly focused on finding useful reuse options within the local community and charities, or effective recycling when the team left the island.

Land Rover BAR's temporary base in Bermuda

In collaboration with 11th Hour Racing, the team designed and built the ‘11th Hour Racing Exploration Zone’ within the base. From the opening of the Zone in early February 2017, to the end of the America’s Cup in July, 9,708 visitors came through the education space with 1,800 Bermudian students taking part in lessons on ocean plastics, renewable energy and invasive species.

11th Hour Racing Exploration Zone in Bermuda

The Zone gave visitors unique behind-the-scenes access to the team. Eleven interactive exhibits created an engaging story with interconnecting themes including Technology and Innovation, Alternative Materials, Invasive Species/Lionfish, Ocean Plastics, The New Plastics Economy and Creative Solutions.


A permanent installation was also left on the island. 194 solar panels with support from the team’s Renewable Energy Partner, Low Carbon, and the Stempel Foundation, were installed at the National Museum of Bermuda. The panels will generate more than 93,600kWh of clean energy, saving 43 tonnes of CO2 per year, compensating for the team’s energy footprint in Bermuda within two years and continuing to provide power to the island for a minimum of 30 years.

Low Carbon powers up the National Museum of Bermuda with solar installation

The site will also be a valuable educational resource for local school children, teaching them about the importance of renewable energy in building sustainable island communities.

Over 1,800 young Bermudian students visited the 11th Hour Racing Exploration Zone

Land Rover BAR Team Principal and Skipper, Ben Ainslie commented on the team’s sustainability ethos: We have seen how the power of sport can effect social change. Sport is now powerful enough to have the same positive impact on environmental issues.

“At Land Rover BAR we are committed to working with partners like 11th Hour Racing to join the movement, influence behavior and effect positive environmental change.

“Our sporting goal is to bring the America’s Cup home to Britain for the first time, but we also extend far beyond the racecourse by committing to education, and inspiring younger generations. 

“The water is our pitch and we continue to want to protect that, we are proud to share some of our achievements, and what we’ve learned from Bermuda, but ultimately, this is really just the beginning.”

All the team's partners play a critical role in supporting the team's sustainability goals. Ahead of the 35th America’s Cup, five behaviours were identified as having key impacts on climate change. Land Rover BAR encouraged partners to focus on each of the 5 behaviours during the 5 weeks of racing. Over 10,770 people were engaged around the following topics; eliminating single use plastics, recycling unwanted materials, going meat free on Mondays, promoting and using renewable energy and only consuming sustainable seafood.

Click here for more on how you can join the Power or Partnerships movement too!

11th Hour Racing is the team’s Exclusive Sustainably Partner. Co-Founder of 11th Hour Racing, President of The Schmidt Family Foundation and Co-Founder of Schmidt Ocean Institute, Wendy Schmidt commented on their continued support of the team, “Ben Ainslie and Land Rover BAR are demonstrating outstanding leadership using the platform of their visibility and sport to make the case for renewable energy, healthy oceans and ecosystems as part of a winning strategy.

If you get the right messengers into the sport, you can really influence people and create new conversations – together we are looking at everything we use in the system, at the state of our oceans, at how we use our natural resources, at now how we can make our boats lighter and faster with a circular approach and an efficient end-of-life plan.”

Read more on activities in Bermuda:

11th Hour Racing Exploration Zone

Solar Installation at the National Museum of Bermuda

Reduce, reuse, recycle in Bermuda